Shuto Ikedai, importer for LIQS at Carters Corporation, said “LIQS is perfect for this market.
![fireshot whiskey fireshot whiskey](https://icdn.bottlenose.wine/images/full/376483.jpg)
For the first year it plans to prioritize on-premise accounts like nightclubs, bars and music festivals to gain brand awareness and expose it to their target demographic. In November, LIQS officially introduced its liquor-based shot products in Japan with a launch party. Bauer said they knew they wanted to take LIQS international, and Japan ‘blew away’ every other country as its RTD market is catching up to the US in terms of sales. We’re happy to see that, as all these brands are helping contribute to the wider global acceptance of RTDs,” Bauer said.Īnd after seeing consistent double-digit growth in the US, the LIQS team identified Japan as the second biggest market in the world for RTD products. “The amount of brands to hit the market in the last two or three years is astonishing.
![fireshot whiskey fireshot whiskey](https://i2.wp.com/drinkhacker.com/wp-content/uploads/2017/01/LIQS-PopShots-All-V-930.jpg)
Those on the market were poor in quality and not widely distributed. He called the first few years ‘an uphill battle,’ because RTDs were not a popular format for spirits. LIQS is now distributed with Walmart, Circle K and Total Wine & More. The first four years of business were spent building up the brand in independent liquor stores and mom-and-pop shops before being accepted in the chain market, according to Bauer. Bauer said it’s most common for customers to enjoy the products as shots, but can also be poured over ice and sipped. The shots are packaged in recyclable and reusable PET plastic with a pull-back seal for convenience and safety. The lineup includes Vodka Lemon Drop, Vodka Kamikaze, Vodka Lychee Grapefruit, Tequila Cinnamon Orange and Whiskey Fireshot.
Fireshot whiskey free#
Bauer said it was also important to be low calorie, low sugar and gluten free to cater to health conscious consumers.Īll LIQS shots are 50ml, larger than the standard shot size of about 30ml. LIQS had few competitors, and wanted to make a new concept with high quality, premium spirits and real fruit juice. After debuting in Florida, the brand has expanded to 18 US states, and in 2019 launched a second wine-based product and entered the Japan market.įounder Harley Bauer told BeverageDaily that setting up the brand was challenging at a time before the RTD alcohol market exploded in popularity.
![fireshot whiskey fireshot whiskey](https://www.momtrends.com/.image/t_share/MTUxMzAzNzI1NTc3ODA3MDQw/portable-shots.jpg)
Fireshot whiskey portable#
LIQS portable alcoholic shots have been on the market in the US since 2014.